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It's really surprising to me to see why it is not easy to buy a book using the Kindle reader app on iPad. It has only provision to download the samples but there is no option to buy a complete book. For that I am using a browser or Amazon Store app. Is there anything I am missing here or it's just like that?

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Because otherwise Amazon would have to give Apple a cut of the 'in-app purchases'.

One article on the subject.

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