I am interested in a DRM-free EPUB (Switching Social) available only on the Kobo store.
If I purchase it, can I download just the EPUB file, without having to use the Kobo app? I'm quite happy with my existing EPUB reader.
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Yes. Once you've purchased the book, you can go to "My Books" and find the one you want to download. Below the thumbnail of the book cover there is a "..." menu which looks like this when expanded:
Click "Download" and you'll be presented with a dialog:
Now you can load the downloaded epub on any reader you like.