I have just received my Kindle Paperwhite, which I ordered through my Amazon account (it was not a gift).
I've connected the usb cable, it started up. Connected to my wireless, and then I am presented with a screen saying "Hello <my_name>"! I was pretty amazed (and a bit creeped out at the same time)
Do any of you know how this auto-logged in to my account? Is it factory set to the buyers account? I guess this could not happen for gifts. Did it found that out by my wireless AP somehow?